Auction site eBay must return to the base, which is in Norwegian hands Marketplace

Under pressure from shareholders eBay sells its advertising websites for $ 9.2 billion. So the Dutch marketplace.

Marktplaats sounds almost as Dutch as Hema, but like Hema is the online marketplace in foreign hands. Henceforth that Norwegian hands, because the American owner eBay sells the business to which belongs Marketplace for $ 9.2 billion in the Norwegian company Adevinta.

These are the so-called advertentietak a huge collection of websites on which individuals and businesses selling their wares. eBay put it in the window under pressure from activist shareholders. Who believe that the US Internet company more valuable to investors when the weather is a real auction platform, as in the early years. eBay must go back to basics.

Sixteen years ago eBay bought Marktplaats for 225 million euros. The classifieds of the five-year Marketplace blew half a million visitors a day. Among the owners at that time were managers of thrift shops. They were quickly gain their ‘digital ramsj “as the newspaper put it.

It’s not like eBay severs all ties with Marketplace and similar websites that sell. Adevinta namely eBay will pay $ 2.5 billion in cash and the rest in shares. Those 540 million eBay shares make up 44 percent owner of Adevinta. eBay is the largest shareholder and will receive 33 percent of voting rights in the company.

The sale should also lead to collaboration and cost savings. Within three years, the transaction provides an annual benefit of 150 to 185 million dollars, both companies promise in a statement. Advertisers do not have to be afraid that soon everything will change on Marketplace. The companies expect the acquisition in early 2021 to complete.

As a group and eBay Adevinta say they have a solid market in twenty markets. They reach a billion people who spend three billion visits per month on a variety of digital marketplaces. Because Adevinta is not a small one: the Norwegians are active in fifteen countries. The advertentietak eBay has twelve brands in thirteen countries. Besides Marketplace are for example the Belgian platform 2dehands.be ‘and all kinds of car dealership websites.

The had in Amsterdam listed tech investor Prosus also interested in selling eBay division. Prosus had insiders of all candidates even made the highest bid, but wanted to get the branch and wholly owned no shares forgive eBay. That was the American company the stumbling block, ANP reports. Earlier this year Prosus hold Mass in a takeover battle with Dutch meal delivery Takeaway.com over its British rival Just Eat.

eBay sold last year American ticket seller StubHub, a sales site for sports, concert and theater tickets. That happened under pressure from activist shareholder Elliott Management. Ticket Platform Viagogo bought the business for $ 4 billion.

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